Common Restaurant Website Mistakes #4 – Contact Information

Posted on Friday, July 4 2014 by Russ Huntington

The penultimate post on common restaurant website mistakes – this time it’s the lack of contact information.

Easy-to-find contact information is critical to any business’s website. If you have a potential customer that has come as far as finding your website in the first place – you cannot afford to have them turn away simply because your address or phone number was hidden away in a less-than-obvious place. It’s like having a customer walk through the door of your premises and not making any effort to greet them and get them settled in. First impressions are very important, and you only get one chance!

Sounds easy enough – put your phone number and address on the website and the job’s done? Not quite. Here’s our four-point guide to ensuring your customers can get hold of you in a way that suits them:

1. Make it obvious

Sometimes a website visitor only wants to know where you are. For example, how many times have you arranged to meet up with someone at a bar or café that you’ve never heard of? A quick google search for the website and you should be able to find the venue and the address. But it’s not always the case. Too often restaurants bury the contact information in small text in the footer, or have no obvious contact page. To solve this, put your address and phone number in the header of your website so your customers can find it instantly.

2. Make it thorough

Beyond the visitors that want to find you quickly, you might have visitors that want more context of who or where you are. This is where the detailed contact page comes in. You should list all of your available contact methods – postal address, email address, phone number and any social media channels that you use. It’s also a great idea to include a map (using a simple Google Maps plugin or similar) so that your exact location can be more easily visualised.

3. Make it flexible

Not everyone likes to get in contact in the same way – some people don’t like to talk on the phone, others want to avoid the delayed response associated with emails. It’s ok that people have preferences, and its great customer service to cater for as many preferences as possible. Ensure your contact page contains as many options as possible, including your postal address, email address, and phone number.

4. Make it easy

Finally, make sure that there are as few barriers to making contact as possible. Email forms are a great way of allowing customers to get in touch easily without having to open up their own email account. Similarly, website visitors on mobile devices should be able to click on your phone number to call you directly – without having to copy/paste the phone number.

Follow these four points, and you’ll find that your online discoverability convert into real customers through the door. Need some help getting set up? White Menu can help! Contact us to find out more.