An overview of weekly restaurant website traffic
Posted on Wednesday, February 3 2016 by Russ Huntington
In this blog post, I’m going to illustrate how an average restaurant’s website traffic is distributed across a typical week.
To help make the data easier to understand, I’ve averaged the data for all of the restaurant websites on our system, grouped it by hour, and normalised that figure to each individual day. So, for example, we can see from this data that 8% of Monday’s traffic comes between 6pm and 7pm. All of this means that we can see overall patterns without being clouded by fluctuations in traffic throughout the year.
The chart below shows the overall trend of a typical week from our data. You can click on the image to view a larger version.
In summary, we can draw the following conclusions:
- The busiest time for restaurant website traffic is 6pm on weekdays, except for Thursdays which is 5pm, consistently taking 8% of daily traffic.
- On weekends, 5pm is the busiest time with around 9.5% of daily traffic.
- The quietest period of every day is between 1am and 6am, though the quiet period noticeably extends until 8am on Fridays, Saturdays and Sundays.
- Most days have a secondary peak at around 8pm, except for Saturdays which have a sharp drop off after the 5pm primary peak.
- Sunday is noticeably the most leisurely day, with steady and consistent traffic from 9am to 3pm.
As a restaurant owner, these conclusions can help you be more strategic about managing your website content and anticipating contact from customers. You can also utilise the busy timeslots to be active on your social media channels, because that’s when potential customers are actively seeking out restaurants and bars.
At White Menu, we’ve developed a deep understanding of how to market restaurants through highly effective websites. If you’d like to find out how we can help you promote your restaurant business online, get in touch now!